Is a grassroots advocacy and educational effort led by U.S. beekeeper Carla Robertson of Hooper’s Creek Bee Company in North Carolina. It focuses on highlighting and addressing the crises facing American commercial beekeepers and domestic honey production rather than being a large formal organization, petition, or mass protest movement.  There is a YouTube channel that features interviews with experienced beekeepers and industry figures (such as Charlie Linder, Jay Miller, David Hackenberg, and Canadian beekeeper Ian Steppler). There are also Interviews with Bob Binnie of Blue Ridge Honey Company. These discussions cover the practical and economic problems threatening the viability of U.S. honey production.

Some issues of concern are:

- Depressed honey prices and unfair competition: U.S. beekeepers produce far less honey than the country consumes(roughly 120–150 million pounds produced annually versus ~600 million pounds consumed). Cheap imports  undercut domestic prices. Domestic production costs are higher, so beekeepers struggle to compete.

- Honey adulteration and lack of standards: Imported honey frequently faces accusations of being diluted with cheaper sweeteners (corn, rice, or beet syrups). Testing has shown variable rates of problems (FDA samples have found 3–10% violative in past assignments; European testing has flagged higher rates). There is limited sampling enforcement and no strong federal “standard of identity” for pure honey, which advocates say enables fraud.

- Colony losses and other pressures: High annual hive losses (recently 40–62% in some periods due to Varroa mites, pests, diseases, pesticides, habitat issues, and weather) raise costs. Many commercial operations now rely more on pollination services (e.g., for almonds) than honey sales for income.

- Broader industry challenges: Packers
blending imported and domestic honey, weak market signals for true U.S.-produced honey, and the need for better promotion, verification marks (e.g., “100% U.S.–Produced”), and cooperation between producers and packers.

Goals and Approach

The effort aims to educate the public and industry stakeholders, encourage buying genuine American/local honey, push for stronger trade enforcement (anti-dumping duties already exist on some sources), support legislation like the Honey Integrity Act (or related HIVE Act proposals) for clearer standards, testing, and labeling, and foster solutions so domestic beekeepers can remain viable. It emphasizes that supporting U.S. honey helps sustain the pollination services critical to American agriculture
and food security.

This aligns with broader industry work by groups like the American Honey Producers Association (AHPA), which pursues trade cases, promotes U.S. honey initiatives, and backs related bills (e.g., restitution for duties on unfair imports). “Save American Honey” functions more as an independent voice amplifying beekeeper perspectives through interviews and discussion rather than a structured campaign with memberships or formal lobbying.

In short, it is a beekeeper-driven call to protect and revitalize the U.S. honey industry against import pressures, fraud risks, and biological/economic stresses so American producers can compete
fairly and continue providing both honey and essential pollination.